The purpose of the action framework is therefore to provide a roadmap, rather than a song sheet, to guide the sector towards making the case for biodiversity. the overarching action framework provides guidance on the types of activities that support improved communications in the sector. As part of the ProEcoServ project, SANBI has identified some tangible outcomes for each activity area, which are outlined in this document.
This action framework focuses on making the case for biodiversity’ campaign - translating successful communications trials into a common vision and overarching action framework to drive biodiversity sector communications. The development of this action framework involved internal research and reflection, three planning workshops and the development of a conceptual framework to guide a detailed list of activities.