South Africa’s Cape Floral Region (CFR) is one of the world’s great centres of terrestrial biodiversity. It is home to nearly 20% of Africa’s flora, while covering less than 0.5% of the continent’s area. The wetlands in this sensitive area face particular threats, including from development and agriculture, as the region is also home to farms growing around 95% of South Africa’s wine. On-farm conservation measures are therefore vital to protect the outstanding diversity, density and endemism of the biodiversity of the CFR.
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Many, if not most, extractive and industrial companies own portions of undisturbed or less disturbed landscapes which are not actively utilized for the company’s core business. By consolidating such areas, establishing their potential ecological contribution, initiating projects to improve the present ecological state and managing these lands as a protected area, such lands can contribute significantly to the sustainability profile of a company.
The biodiversity assets of Southern Africa are globally recognized as exceptional. The protection of these unique landscapes, and their associated flora and fauna, is a high priority on the political and sustainability agenda. The Diamond Route project demonstrates that, regardless of the industry, businesses need not impose a limit on their efforts to contribute positively to the creation, expansion, conservation, management and restoration of Southern Africa's natural capital base.