GTranslate

Login | Register |

Knowledge Base

Search and create Best Practices, Resources, and Peer Reviews

Branding Biodiversity: Love.Not Loss

Resource Type: 
Description: 

The movement Love. Not Loss is a call to action by IUCN’s Commission on Education and Communication (CEC), to inspire the conservation community to change its message strategy from loss to a deep sense of awe and wonder. CEC has created a compelling and powerful set of video messages www.iucn.org/lovenotloss/ that artfully convey a positive approach to inspiring hope for creating a healthy and sustainable future.

IUCN’s communication strategy explains that the best way to rekindle a lost love is not to talk about what went wrong — extinction, habitat loss or resource scarcity but to remember what we loved in the first place. In this publication, IUCN re-writes the principles of branding biodiversity, triggering action based on three principles – personalize, humanize and publicize. 

Region: 
Language: 
English
up
9 users have voted.