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Equator Initiative Case Study - Green Life Association Of Amazonia (AVIVE)

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Since 1999, Green Life Association of Amazonia (Associação Vida Verde da Amazônia – AVIVE) has worked on the island of Silves, deep in the heart of the Amazon rainforest, to build a trade in aromatic soaps, candles, cosmetics, and perfumes containing the oils of medicinal plants such as rosewood and andiroba. By adding value to the raw materials obtained from native forest species and eliminating middlemen in the value chain, this women-led initiative has improved incomes for its members and associates. The initiative has involved substantial capacity-building in sustainable harvesting techniques, commercial-standard oil extraction, business administration and marketing. One obstacle to business development was navigating state regulatory frameworks and laws governing the trade of medicinal plants. In overcoming all of these challenges, AVIVE has benefitted from a broad partnership model. The Equator Initiative brings together the United Nations, governments, civil society, businesses and grassroots organizations to recognize and advance local sustainable development solutions for people, nature and resilient communities. As local and indigenous groups across the world chart a path towards sustainable development, the Equator Prize--issued biennially by the Equator Initiative--shines a spotlight on their efforts by honoring them on an international stage. This project was awarded the Equator Prize in recognition of its contribution to local sustainable development solutions.

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