The purpose of this guidance document is to ensure that the collection of raw materials (e.g. stories, photos, video) in support of the planned activities under the CCAF, is achieved and contributes to CCAF common objectives efficiently and effectively. Specifically, this document has been developed to provide guidance for national project teams to capture, store, share, and create material that will feed into knowledge and communications products. This strategy directly complements and contributes to the three CCAF global activity areas.
This strategy provides guidance on how to engage with a variety of media channels, that is, the specific routes used in reaching an intended audience, including multiple forms of print, broadcast, and internet media. Working with different media channels requires strategic planning, based on a sound understanding of the objectives, priorities, processes and approaches of the different channels.