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WWF's Conservation Strategies: Awareness & Communications

This document is intended as a guidance resource to support the implementation of the WWF Standards of Conservation Project and Programme Management. 

This document may change over time; the most recent version can be accessed at:

Written by: Anne-Marie Kloet, WWF NL and Alexis Morgan, WWF-Canada 
Edited by: Will Beale, WWF-UK and Foundations of Success

Guidelines for Local Government Biodiversity Communication

These guidelines have been compiled with reference to the Local Biodiversity Communication, Education & Public Awareness Strategy and Action Plan Guidelines, prepared by the ICLEI Cities Biodiversity Center, May 2012.

Appendix 4 of CEPA Evaluation Design Toolkit – Commissioned by ICLEI LAB and City of Cape Town

Branding Biodiversity: Love.Not Loss

The movement Love. Not Loss is a call to action by IUCN’s Commission on Education and Communication (CEC), to inspire the conservation community to change its message strategy from loss to a deep sense of awe and wonder. CEC has created a compelling and powerful set of video messages that artfully convey a positive approach to inspiring hope for creating a healthy and sustainable future.

A Biodiversity Communication Handbook

This handbook is also about practical communication. It provides tips and suggestions on how to work and communicate with a community, region, state or country on biodiversity issues. The handbook has resources that can be used and suggestions on how to find additional information and technical assistance.

This handbook contains the following chapters:

Chapter 1: The Starting Point: Biodiversity and Americans’ Experiences.
Information and advice on the art of communicating a complex issue in ways Americans can link to their everyday experiences.

Guidance_Capturing and Creating Stories, Photos and Films

The purpose of this guidance document is to ensure that the collection of raw materials (e.g. stories, photos, video) in support of the planned activities under the CCAF, is achieved and contributes to CCAF common objectives efficiently and effectively. Specifically, this document has been developed to provide guidance for national project teams to capture, store, share, and create material that will feed into knowledge and communications products. This strategy directly complements and contributes to the three CCAF global activity areas.

Strategic Communication for Sustainable Development: A conceptual overview

The manual is envisioned as a tool for policy- makers and planners to obtain an overview of the issues involved. GTZ Rioplus and the Interest Group hope that this tool will quickly and convincingly show how strategic communication can become an integrated component of policies, strategies and projects, and thereby help ensure that adequate human and financial resources are allocated to this end.

Deutsche Gesellschaft für Technische Zusammenarbeit (GTZ) GmbH 
Postbox 5180

Biodiversity Sector Messaging Strategy Document

The purpose of the action framework is therefore to provide a roadmap, rather than a song sheet, to guide the sector towards making the case for biodiversity. the overarching action framework provides guidance on the types of activities that support improved communications in the sector. As part of the ProEcoServ project, SANBI has identified some tangible outcomes for each activity area, which are outlined in this document.

Toolkit: Communicating for Conservation

This toolkit provides guidance to develop a strategic approach to building the critical knowledge, attitudes and behaviours (abbreviated as KAB) among the public and policy makers, while undertaking positive action in biodiversity conservation.

This toolbox is divided into six sections as follows:

Section 1 gives an overview of communication on biodiversity conservation and things you should keep in mind when communicating.

Guidance: Incorporating Biodiversity and Ecosystem Services Values into NBSAPs

This guidance document has been prepared to support NBSAP practitioners in producing updated NBSAPs which are compliant with Aichi Biodiversity Targets 1 and 2 through the incorporation of biodiversity and ecosystem service values. Specific content, which can be found in this guidance, includes:

◆ An upfront document map detailing the key steps for NBSAP updating, the different approaches that can support the process, and how this relates to the rest of the document, providing a quick guide for readers to help navigate the different sections.

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